Learning to market your own creative arts business involves developing a vision of the audience you are looking to reach. How do you determine your target market? Who are you selling to? Simplify your success by learning what questions to ask to identify your market and determine which channels to use to reach them.

This is the second of a three-part series entitled "Branding Your Own Creative Arts Business: A Three-Part Marketing and Communications Series" led by Leah Hancock, owner and founder of Placid Marketing with over 15 years of experience in integrated and online marketing communications.

Questions? Please contact Meg O'Neill at moneill@sawyerfreelibrary.org or 978-325-5562.